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"Viva Magenta: The Bold and Empowering Color of the Year 2023"

Updated: Jan 21, 2023

Photos with Pantone color of the year 2023
This an assortment of pictures showing items with the color of the year Viva Magenta.

Are you ready for the color of the year 2023? Viva Magenta 18-1750 is Pantone's color of the year, bold and vibrant choice will be sure to make a statement.

Introducing: "PANTONE Viva Magenta 18-1750"!

A bold and vibrant shade is this year's Color of the Year, exuding energy, vitality, and positivity. The new hue is a stand-out statement color that embraces self-expression and experimentation without limits. Cochineal, a natural dye known for its strength and brilliance, inspires us to connect with nature and tap into our primal selves. In the age of technology, Pantone Viva Magenta 18-1750 evokes a sense of essence and authenticity.

PANTONE Viva Magenta 18-1750 serves as a reminder to build our inner strength and embrace life with verve and a rebellious spirit. It is a dynamic color that encourages self-expression and experimentation, and its bright and lively nature promotes a sense of joy and optimism. With its origins in the red family, this dynamic color signifies strength, courage, and inclusivity. It's interesting how this color welcomes everyone with the same level of enthusiasm and positivity. Viva Magenta is a color that is not only striking but also empowering and inspiring. It presents a powerful reminder to tap into our inner power and reconnect with the natural world.

In addition to reflecting current moods and attitudes, Pantone's annual "color of the year" selection also influences trends in fashion, home decor, and event design. It serves as a powerful marketing tool and an authority on color. Its story began in 1963 when founder Lawrence Herbert, a trained graphic designer, created the system to solve the inconsistency he encountered with the colors while working at a printing company.

About the Pantone Matching System (PMS)

The Pantone Matching System (PMS) is used extensively in the event industry for its ability to implement consistent colors across different mediums, allowing event planners to adequately communicate and match colors for decorations, branding, and marketing materials. The Pantone system also serves as a valuable source of inspiration for event designers. The color of the year announcement and the entire PMS system allow them to create visually striking events that are on-trend and reflect current cultural moods. Additionally, using specific colors associated with a brand can establish a consistent brand image and identity for events.

We can't wait to see how the integration of this color will fall right into fashion, home decor, event design, and more in the upcoming year. Get ready to add some PANTONE Viva Magenta 18-1750 to your life and embrace the Pantone color of 2023! Whether you're planning a wedding, or corporate event, or looking to refresh your style, this dynamic yet powerful color will make a lasting impression.

Do you have an event coming up? Let's Chat!

So go ahead and paint the town Viva Magenta, because, with this color of the year, you'll be sure to turn heads and make a statement. Just remember, if you're feeling bold and adventurous, pair it with a little bit of Cochineal and you'll be sure to be the life of the party!

Share your thoughts

Want to share your thoughts on my latest blog post about the Pantone Color of the Year: Viva Magenta? Let us know in the comments below:

  1. What's your favorite way to incorporate Viva Magenta into your style?

  2. How do you feel about this color as the Pantone Color of the Year?

  3. Do you have any tips or ideas on how to use this color in different aspects of your life?

  4. What are some ways to incorporate Viva Magenta 18-1750 into your fashion, home decor, and event design choices?

  5. In what ways do you think the integration of Viva Magenta 18-1750 will be seen in different areas such as fashion, home decor, and event design in the upcoming year?

We can't wait to hear your thoughts! #VivaMagenta #PantoneColoroftheYear #YourThoughts

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